Skip to main content

Marketing analytics

What it is for​

Analytics shows how your marketing performs: organic posts and website listings on one tab, paid ads on the other. Use it to see which listings and channels bring views, clicks and leads.

Access​

  • Menu: Marketing › Analytics (/dashboard/marketing/analytics).
  • Requires the Marketing module on your team.
  • Ads figures need a connected Meta account; organic figures need connected social networks or your website. Connections are managed in Settings › Integrations.

Steps​

  1. Open Marketing › Analytics. The page opens on the Organic tab.
  2. Choose the period at the top right: Last 7 days, Last 30 days or Last 90 days. Both tabs use the same period.

Organic​

  1. Read the totals: Views, Reactions, Comments, Shares, and website Listing views, Clicks and Leads. Each shows the trend "vs previous N days".
  2. Filter by platform (All platforms, My website, Facebook, Instagram, TikTok) and read Performance over time and Platform distribution.
  3. In the listings table (your most viewed listings on your website), use Search a listing…, Filter (Source, With leads only) and Sort.
  4. In Organic posts, see every post on your social networks with its engagement. Click View post to open it.

Ads​

  1. Click Ads. Filter by platform if needed (Meta, TikTok).
  2. Read Total impressions, Clicks, Leads, Conversion rate, Spend and Ads published.
  3. Compare channels in Performance per platform and see your Top ads.
  4. If Meta is not connected, click Connect Meta. To start advertising, click Create a campaign.

Platforms and integrations​

The old Platforms and Integrations marketing screens (/dashboard/marketing/platforms, /dashboard/marketing/integrations) now open Settings › Integrations. There you:

  1. Search with Search integrations… or browse by category: Ads, Messaging, Website, DMS & car stock, Productivity.
  2. Click Connect on a tool (for example Meta, Facebook, Instagram, TikTok, WhatsApp Business, Google Business Profile, Twilio, WordPress, Shopify, PrestaShop, Webflow).
  3. Follow Complete setup if asked. The status shows Connected, Not connected, Action required, Beta or Coming soon.
  4. To stop a sync, click Disconnect and confirm.

Good to know​

  • Metrics are refreshed when you open the page; the page shows "Metrics updated at …".
  • TikTok no longer reports status for posts older than 24 hours ("Status unknown").
  • For business profiles that use post-oriented marketing, ads analytics is disabled: use the Organic tab and Multi-cast instead.
  • Disconnecting an integration stops synchronization until you reconnect.

Common issues​

"Meta is not connected". Click Connect Meta, or connect it from Settings › Integrations.

"No ad delivery in this period". No ad ran during the chosen period. Pick a longer period or launch a campaign.

"No social media activity in this period". Publish your listings on Facebook and Instagram with Publish a listing (Multi-cast).

"Partial data: some live metrics are unavailable, showing aggregated campaign data." A platform did not answer. The figures shown are the aggregated campaign data; refresh later.

"Failed to load data. Please try again." Click Retry.

See also​