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Campaigns

What it is for​

Campaigns creates and tracks paid ad campaigns for your cars on the connected ad platforms. You choose the car, the platforms, the audience and the budget, then follow spend, clicks and leads.

Access​

  • Menu: Marketing › Campaigns (/dashboard/marketing/campaigns).
  • Requires the Marketing module on your team and a connected ad platform (Meta needs a Page and an ad account).
  • Not available for business profiles that use post-oriented marketing.

Steps​

  1. Open Marketing › Campaigns. The list shows each campaign's Car, Type, Daily budget or Total budget, Duration and Created date.
  2. Click Create campaign and follow the steps:
    1. Select car.
    2. Connect platforms.
    3. Target audience.
    4. Budget setup.
    5. Overview: check everything, then prepare and launch the campaign.
  3. Open a campaign to see Campaign analytics: Spend, Impressions, Clicks, Leads, Click-through rate, Cost per click and the Allocated daily budget.
  4. To share a campaign, click Share, pick colleagues in Colleagues, add an optional message and click Share.
  5. To remove it, click Delete campaign and confirm.

Good to know​

  • Statistics appear once the campaign is launched.
  • Shared colleagues get Read-only access: they see the campaign and its results without changing it.
  • Deleting a campaign cannot be undone.

Common issues​

"Meta setup required: add a page and an ad account before preparing the campaign." Complete the Meta setup in Settings › Integrations.

"Reconnect required". The platform connection expired. Reconnect it from Settings › Integrations.

"The campaign could not be launched." or "The campaign could not be prepared." Check the platform connection and budget, then try again.

"Inventory campaigns are not available for this profile". Your business profile uses post-oriented marketing. Use Multi-cast instead.

See also​