Multi-Cast

To build a multi-channel marketing campaign across several platforms, you should follow these steps:

Select Car

Start by choosing a car for your multi-channel marketing campaign.

Connect Platforms

Connect the platforms where you want to run your campaign.

Facebook

Instagram

Tiktok

X

Pinterest

Reddit

Threads

LinkedIn

Note: If you would like us to add a platform that isn't listed above, please contact us at support@steerai.autos

Target Audience

Configuration

Description
Defines how the audience targeting will be configured.

Available Values

Value	Description
Basic Targeting	Standard targeting using essential audience parameters.
Advanced Targeting	Enables additional segmentation and filtering capabilities.
Custom Configuration	Allows user-defined filters and custom targeting rules.
AI Optimized	AI automatically optimizes the targeting based on historical and predictive performance data.

Recommended Usage

Campaign Objective	Suggested Configuration
Awareness	Basic Targeting
Segmentation	Advanced Targeting
Niche Targeting	Custom Configuration
Performance & Conversion	AI Optimized

Examples

• Nationwide family offer -> Basic Targeting
• B2B utility fleet -> Advanced Targeting
• Specialized niche audience -> Custom Configuration
• Conversion-oriented EV campaign -> AI Optimized

Country

Description

Selects the country where the marketing campaign will be delivered.

Notes: Country selection may affect the available cities.

For support, contact support@steerai.autos.

Cities

Description

Allows restricting the campaign to specific cities within the selected country.

Notes: City list depends on the selected country. Multiple selections are allowed.

For support, contact support@steerai.autos.

Customer Types

Description Allows selecting one or multiple customer profiles that match the intended target audience.

Available Values

Value	Description
Luxury Car Buyers	Interested in premium or luxury vehicles.
First Time Buyers	Purchasing their first vehicle.
Family Oriented	Families who value space, safety, and practicality.
Eco Conscious	Interested in environmentally friendly vehicles (EV, hybrid, low emissions).
Performance Enthusiasts	Interested in sporty, powerful, or high-performance vehicles.
Budget Conscious	Price-sensitive, looking for affordability and cost efficiency.
Business Professionals	Using vehicles for professional image or corporate purposes.
Young Adults	Early-stage buyers entering the automotive market.
Seniors	Buyers prioritizing comfort, reliability, and accessibility.
Urban Commuters	Primarily driving in city environments for daily commutes.
Suburban Families	Families living outside city centers with wider space requirements.
Adventure Seekers	Interested in SUVs/4x4s for outdoor or recreational usage.
Tech Savvy	Motivated by onboard technologies and modern features.
Brand Loyal	Strong loyalty toward specific automotive brands.
Price Sensitive	Purchasing decisions guided predominantly by price.

Usage Examples

• SUV family campaign -> Family Oriented, Suburban Families
• Premium EV launch -> Eco Conscious, Tech Savvy, Luxury Car Buyers
• Affordable compact car -> Young Adults, Price Sensitive, First Time Buyers

Age Range

Description

Defines the age interval for the target audience.

Values

Property	Value
Minimum	18 years
Maximum	80 years
Selection	Custom interval

Example 25 - 55 years

General Notes

• This module enables more relevant and targeted campaign distribution.
• Fields can be combined depending on the marketing strategy.
• Very broad targets reduce segmentation accuracy; very narrow ones reduce reach.

Recommendations

Situation	Recommended Approach
Unknown audience	Basic Targeting + broad filters
ROI optimization	AI Optimized
Segmentation analysis	Advanced Targeting
Niche or specialty market	Custom Configuration

Support & Contact

For any request regarding available values or catalog updates:

support@steerai.autos

Budget Setup

Budget Type

Description

Defines how the campaign budget will be structured and calculated over time.

Available Values

Value	Description
Daily Budget	User sets a fixed amount spent per day. Total campaign cost depends on duration.
Weekly Budget	Budget is allocated in weekly increments. Can be useful for pacing and adaptive spend strategies.
Monthly Budget	Budget is allocated monthly. Suitable for long-term campaigns or consistent brand presence.
Total Campaign Budget	User sets the full campaign budget upfront. Daily or weekly spend may be derived automatically.
Flexible Budget	System adjusts spend dynamically based on conditions (audience availability, seasonality, or pacing).
Performance Based	Spend is optimized towards performance metrics (e.g., leads, conversions, CTR, CPA) instead of a fixed schedule.

Behavioral Notes

• Daily/Weekly/Monthly -> user defines spend per period and total is calculated
• Total Campaign Budget -> system derives spend rate from duration
• Flexible Budget -> may override pacing rules
• Performance Based -> may prioritize efficiency over time distribution

Usage Examples

• Daily Budget -> $25/day x 14 days = $350 total
• Weekly Budget -> $300/week x 4 weeks = $1,200 total
• Monthly Budget -> $900/month for ongoing campaigns
• Total Campaign Budget -> $600 total -> system calculates $30/day for 20 days
• Flexible Budget -> campaign may spend more on high-traffic days and less otherwise
• Performance Based -> system may shift spend to audiences that convert better

Recommended Use Cases

Campaign Objective	Suggested Budget Type
Short, fixed-duration promotions	Daily Budget
Seasonal events spanning weeks	Weekly Budget
Always-on branding	Monthly Budget
Strict total spend cap	Total Campaign Budget
Dynamic pacing	Flexible Budget
CPA/Conversion optimization	Performance Based

5 Overview

This section summarizes the key settings selected for the campaign before launch.

It displays:

• Estimated daily budget — daily spending amount
• Campaign duration — how long the campaign will run
• Target audience — selected targeting configuration (e.g., mode + region)
• Connected platforms — platforms where ads will be delivered
• Total budget — total campaign spending
• Cities — selected target cities (or "Not selected" if none)

This overview allows users to quickly verify that all campaign settings are correct before starting the campaign.

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