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Multi-cast

What it is for​

Multi-cast publishes one car on several channels at once: your website, Facebook, Instagram, TikTok and WhatsApp Business. It writes the post for you and lets you adapt it per platform.

Access​

  • Menu: Marketing › Multi-cast (/dashboard/marketing/multicast/new).
  • Requires the Marketing module on your team. Social platforms must be connected; those to connect open in a new tab.

Steps​

  1. Select car: choose the car to publish.
  2. Connect platforms: under "Where should this car be published?", pick one or more platforms (My website, Facebook, Instagram, TikTok, WhatsApp Business). Click Connect on those not connected.
  3. Edit content: review the paragraph generated from the car record. Add AI Instructions (optional) (for example "emphasize the low mileage") and click Generate with AI. Use Edit per platform to adapt each version.
  4. For My website, set the Listing title, choose the Sections to publish and the Features to show.
  5. Preview: check each post.
  6. Publish: click Publish to N platforms. Each platform shows Published or Failed.

Good to know​

  • TikTok descriptions are limited to 4,000 characters, and you must say whether the content promotes yourself, a third party or both.
  • Instagram: up to 30 hashtags; links in captions are not clickable.
  • A TikTok post may take a few minutes to appear on your profile.
  • On your website, the 360° block appears only when the car has an outside 360° video.

Common issues​

"Select at least one platform". Pick at least one platform before going on.

The TikTok publish button stays disabled. Fill the TikTok disclosure: indicate if your content promotes yourself, a third party, or both.

"Already published on My website". The car is already online on your website; you can still publish it elsewhere.

A platform shows "Failed". Check the platform connection in Settings › Integrations, then publish again.

See also​