Pricing from evidence, not estimates.
Steer AI, the AI infrastructure for the used-car economy, prices each car from what was measured on it: the market range for the model, every damage costed, one price with its reasons.
- Live market range
- Repair cost per damage
- Price with its reasons
Recorded in Steer Autos on a demo account · sample data
The guesswork
Every price is an argument.
Without evidence, the same car gets a different price depending on who looks at it, and the margin pays for the difference.
The offer depends on who walks around the car that day.
Costs discovered after purchase eat into the margin.
Each branch prices its own way, so the group can't compare.
How it works
From the market to the price, on real screens.
This is Steer Pricer inside Steer Autos, as your team uses it.
- 01
See where each car stands
Every car in stock shows its listed price, its market price and the gap between the two: above, aligned or below the market.
Stock against the market - 02
Check the market for this car
The live market range for the model, how long this car has been in stock compared with the rest, and how reliable the estimate is.
Market analytics - 03
Cost the reconditioning
Each damage found in the inspection is analysed: repair or replace, with its cost, before you commit to a price.
Repair costing - 04
Get the price, with its reasons
A value waterfall from the market price, minus reconditioning and your target margin, to a recommended trade-in value you can explain.
Car pricing
Recorded in Steer Autos on a demo account · sample data
Recorded in Steer Autos on a demo account · sample data
Your stock, your market
Know when to reprice.
Follow the whole stock against the market and see where cars are registered, so a price never sits unchanged for weeks.
Recorded in Steer Autos on a demo account · sample data
One method
Every price, the same way.
Trade-in, retail, wholesale or inside your own platform: the price comes from the same evidence.
Price your next car from its evidence.
Steer Pricer works inside Steer Autos: inspect, cost, value and publish from one record.
Steer Pricer is part of Steer AI, the AI infrastructure for the used-car economy.