Steer Pricer
A value built on evidence and resale potential. Steer Pricer sets a used car's value from what was measured on it and from the market, and shows the reasons. Use it inside Steer Autos, or white-label it on your own platform.
- Value from measured condition
- Every reason shown
- Also white-label
Why Steer Pricer?
Today, a price is a negotiation between opinions.
Price guides compare models and mileage. They never see the car in front of you, so its real condition is guessed, and the guess comes back later as a cost or a dispute.
- Condition is measured on a short road test.
- Each measurement moves the value up or down.
- The reasons come with the price.
- Seller, buyer and team see the same evidence.
- Two appraisers, two prices.
- Guides know the model, not this car.
- Defects surface after the deal.
- The discussion is about who is right.
- Condition is measured on a short road test.
- Each measurement moves the value up or down.
- The reasons come with the price.
- Seller, buyer and team see the same evidence.
How it works
How a price is set.
Steer Pricer starts from the market value of the model, then adjusts it with what was measured on this car, and keeps every reason.
- 1
Read the car
DeepDiag reads engine, battery, brakes and suspension during a short road test; the inspection covers the exterior in 360°.
- 2
Weigh the evidence
Measured condition moves the market value up or down, and the reasons are shown.
- 3
Share the price
The value and its evidence go to your team, the seller or the buyer.
Who it's for
Built for two kinds of users.
Dealers price inside Steer Autos; platforms put the same engine under their own brand.
Steer Pricer comes with Steer Autos
Every Steer Autos subscription includes Steer Pricer. Platforms and marketplaces can also license it white-label.
Steer Pricer is part of Steer AI, the AI infrastructure for the used-car economy.