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Solution · Management operations

Run the business from one record per car.

Steer AI, the AI infrastructure for the used-car economy, keeps stock, inspection, price, leads and documents on the car they are about. Connected to your DMS through Steer OS, so nobody types the same car twice.

  • Connected to your DMS
  • One record per car
  • Leads to sale, tracked
Your DMSLeadsDocumentsVEHICLE RECORDBMW X3 M · 2023✓Stock & costSynced✓Inspection87 / 100✓Price€37,900✓Leads3 open✓Documents4 files✓ListingLive · 3 channels

The guesswork

The same car, typed again at every step.

Stock lives in the DMS, leads in a CRM, documents in email. Every handover is a chance to lose something.

Many tools, no single truth

Each team trusts its own system, so nobody sees the whole car.

The same data, entered again

Every handover means copying the vehicle details by hand.

Leads and paperwork slip

Follow-ups and documents get lost between people and sites.

How it works

From your DMS to a sold car, on one record.

Steer Autos sits on top of the systems you already run and keeps every car's story in one place.

  1. 01

    Connect what you already run

    Steer OS connects your DMS, website, marketplaces and accounting, and maps their data to each car. Nothing to re-enter.

    Connections
  2. 02

    One workspace per car

    Photos, price, inspection and the car's score sit with the leads interested in it, plus the next best action to sell it.

    Car workspace
  3. 03

    Work every lead to the sale

    Messages from your website and social channels land in one inbox, each linked to its lead and the car it's about, so follow-ups don't slip.

    Platform messaging
  4. 04

    See the business as it runs

    Stock, days in stock, leads and sales over time, per site or for the group, from the same records.

    Sales dashboard

Recorded on the demo account, personal details blurred

Sell from the record

Publish, promote and protect, from the same car.

The record that runs the car also puts it on the market, without typing it again.

Publish everywhere at once

Multi-cast drafts the post from the car's record with AI and publishes it to your channels, TikTok included.

Your website, your domain

Your stock goes live on your own website. Find and connect a custom domain in a few steps.

Plates and backgrounds, blurred

Choose what the 360° shows: hide the plate, the background or both before the car goes online.

In one place

What you manage on the car's record.

Every team works from the same vehicle record, so nothing is lost between handovers.

CRM & leads
Capture every enquiry, call and test drive, linked to the vehicle.
Documents
Keep contracts, inspection reports and invoices with the car.
Stock & listings
Publish to your website and channels from one inventory.
Teams & roles
Give each role the right view, across sites.

Put every car on one record.

Steer Autos, connected to your DMS through Steer OS: stock, inspection, price, leads and documents together.

from €99 / month

Steer Autos is part of Steer AI, the AI infrastructure for the used-car economy.