Analytics & tracking
What it is for
Wire up tracking before launch — every script on this page fires on every public page.
It adds Google Analytics 4, Google Tag Manager, the Meta, TikTok and LinkedIn pixels and your custom scripts to every public page.
Access
In My website, click Open Studio. In the Studio menu, open Platform › Analytics & tracking.
Changes show in the live preview. Click Save changes to keep them.
- Requires the Steer Studio module on your team: without it, My website is hidden from the menu.
Steps
- Open the section as shown above.
- Fill in the settings below. The live preview on the right updates as you type.
- Click Save changes. Your edits go live on the public site once saved; Discard drops the unsaved ones.
Google
Analytics 4 + Tag Manager
- GA4 measurement ID
- GTM container ID
Ad platforms
Conversion pixels
- Meta pixel
- TikTok pixel
- LinkedIn ID
Custom scripts
Injected on every public page
- End-of-body scripts
Typical use
Paste your GA4 measurement ID and your Meta pixel before you launch ad campaigns.
Good to know
- Track pageviews & events is the master switch: unchecked, all tracking is disabled sitewide.
- Custom code runs on every public page: paste only scripts you trust.
- Version history keeps the last 20 saved versions. Opening one loads it in the editor; click Save changes to apply it.
Common issues
"Save failed". Your edits were not saved. Check the highlighted field, then click Save changes again.
"Connection lost. Your changes are not saved yet…" Stay on the page: the changes are saved when you are back online.
"The server is not responding. Your changes are not saved…" Wait a moment, then click Save changes again.
"Please allow pop-ups to open Studio in a new tab." Studio opens in a new tab from My website. Allow pop-ups for Steer Autos, then click Open Studio again.