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Brand basics

What it is for​

The dealership name, tagline and short pitch that anchor every page.

The company name appears in the header, footer and page titles; the short description fills the about section and the default search description.

Access​

In My website, click Open Studio. In the Studio menu, open Identity › Brand basics.

Changes show in the live preview. Click Save changes to keep them.

  • Requires the Steer Studio module on your team: without it, My website is hidden from the menu.

Steps​

  1. Open the section as shown above.
  2. Fill in the settings below. The live preview on the right updates as you type.
  3. Click Save changes. Your edits go live on the public site once saved; Discard drops the unsaved ones.

Identity​

Used in nav, footer and meta tags

  • Company name — Shown in the header, footer and SEO title.
  • Tagline — A short phrase that supports the company name.
  • Short description — Appears in the about section and is used as fallback for the meta description.

Customer record​

Read-only · contact Steer to change

  • Customer ID
  • Primary domain

Typical use​

Set the company name and tagline the first time you open Studio, then update the short description when your offer changes.

Good to know​

  • The tagline is limited to 80 characters.
  • Customer ID and Primary domain are read-only: contact Steer to change them.
  • Version history keeps the last 20 saved versions. Opening one loads it in the editor; click Save changes to apply it.

Common issues​

"Save failed". Your edits were not saved. Check the highlighted field, then click Save changes again.

"Connection lost. Your changes are not saved yet…" Stay on the page: the changes are saved when you are back online.

"The server is not responding. Your changes are not saved…" Wait a moment, then click Save changes again.

"Please allow pop-ups to open Studio in a new tab." Studio opens in a new tab from My website. Allow pop-ups for Steer Autos, then click Open Studio again.

See also​